[Guest blog post by Lilach Bullock]: With 48.7 million users, Pinterest is one of the top online social networks. Yet many business owners are still not sure about Pinterest; they are afraid to venture into more than one or two social networks, preferring instead to stick to the social media king and queen: Facebook and Twitter.
However, Pinterest is practically made for businesses – especially product-based businesses. It’s probably the only major online social network where people actually expect (and actively look for!) images of different products, with the price tag included, and many of these users are also ready to buy. Although this alone makes Pinterest perfect for businesses, here are a few other stats that definitely sustain this theory:
- pins with price tags included get 36% more likes than those that don’t,
- 69% of Pinterest users have found at least one item that they’ve bought or wanted to buy,
- 80% of users are women (I know, from personal experience, us women love to buy stuff!), and
- the average American Pinterest user spends 1 hour and 17 minutes on the website.
I would go as far as to say that Pinterest is a new type of social online shopping experience that is most probably here to stay.
As I’ve mentioned earlier, Pinterest is great for product-based businesses, such as those in the retail industry: fashion, food, furniture, art of all kinds etc. But, this doesn’t mean that services can’t get great results as well. I work in the services industry and have been using Pinterest successfully to market my business and my blog.
[Cork board image with note paper and push pin from Shutterstock].
As Pinterest gets more and more users every day, lots of different tools and features pop up to help businesses grow, by making it easier to increase your traffic and leads. Here are some tips and tricks to help you get the most out of Pinterest:
1. Set up a Pinterest Business account
First things first, you should consider opening up a business account on Pinterest. This isn’t completely necessary, but it’s definitely recommended if you plan to sell products via Pinterest. Simliar to Facebook, a Pinterest business page will make your profile look more professional and more credible.
2. Use tools to help
As a huge fan of social media tools, I was very excited to see lots of developers creating their own tools for Pinterest. Without them, I would probably not be able to keep up with all the different social networks I have to use in order to make sure my business gets noticed.
There are tools for anything you might need:
- try Piqora for a more complete Pinterest dashboard (including analytics and pin scheduling),
- Pinstamatic if you want your boards to be more fun and exciting,
- use Pinpuff if you want to calculate your influence, and
- check Repinly regularly to keep up to date with the most popular pins and boards.
If you are thinking of opening up your own Pinterest store to sell your products, take a look at Shopinterest – you’ll be able to set up shop in a matter of minutes.
3. Check Pinterest Analytics regularly
In order to get the best results, you need to check your analytics regularly. Pinterest offers its own analytics (I’ve found that the stats are not the most up-to-date). This allows you to track how many people have been pinning from your website and how many people have viewed your pins. You can also get a glimpse into what’s trending on Pinterest by checking the “most repinned” list. With this information you can then create better boards and start pinning more relevant pins to your target audience.
4. Make your website “pinnable”
If you want people to start pinning from your website (which is an incredibly efficient way of spreading the word about your business) then you have to make your website and blog very visual. It can be challenging to find unique and “pinnable” images on a regular basis.
Many amateur and professional photographers license their work with the Creative Commons license, which means that you can use theses images so long as you provide credit and don’t use the images for commercial purposes. The great part is that these images are often more interesting and exciting than regular stock photos, while also being free! Make sure that you always give credit where it’s due.